It was just on. I thought it was very positive in the 'anti-anti-4x4' band (i.e us and people like us). The issue being addressed was that its not just 4x4's that are big polluters, and there are infact many 4x4's in the market which are low polluters.
It was also said by one of the interviewies that people with 4x4's are more likely to not use large amounts of fuel in other instances.
I think it was very good for us, and if many people watched it hopefully they will have their eyes opened.