They guy has a point. How much will you actually use the winch, most are really only good for show anyway. Prices start at under £400 for the unbranded copies of more popular winches.
If you buy an electric and realy use it you may spend a lot on spares 'cos they don't have a reputation for longevity, if you catch my drift.
I would like a hydraulic but don't have the grand or so it will cost just yet, so have resorted to the high-lift winch kit. Spend the money on tyres so yuo don't get stuck as often.