Good, but unfortunately I fear that it won't have the slightest effect, for the following reasons:
1) The 'It'll never happen to me' syndrome.
2) The fact that violent injury/death is an everyday occurence in modern life, by the way it is portrayed in the media, namely
TV, films and games.
3) The way that life appears to have been cheapened.
Sad, but that is the way it is.
Cynical? I prefer realistic