Well they are relaying a geographical location by defining a propriety geographic coordinate system based on the number 42.
The 271deg refers to the latitude based on real life coordinate system where Greenwich, England in the prime meridian. So they are suggesting that 271deg is what they are establishing as the prime meridian for 42 based system.
So with the aid of google earth you can setup custom coordinate system, with that done... "24 out of 42" line of latitude and "30 out of 42" longtitude converge exactly over a patch of land in front of a building structure in Crolles, France. Bit of research shows that this is the location of the Petzi head office and original manufacturing workshops where famously there is sited a giant sculpture of a Petzi Quark Ergo Ice Axe which adorns the front lawn. So the answer is "Quark Ergo".
ı ʇoʇɐןןʎ ɯɐpǝ ʇɥıs nd - ı ɥɐʌǝ uo ıpǝɐ ʍɥɐʇ ʇɥǝ ɹǝɐן ɐusʍǝɹ ıs oɹ ʍɥɐʇ ʇɥǝ ɔןnǝ ɹǝɟǝɹs ʇo soɹɹʎ˙
