I have exactly the same problem - it isn't caused by the carwash but by LR paint finish (or the terrible quality thereof). Basically the aluminium corrodes under the paint, causing it to bubble and flake off. Usually you notice it for the first time after using a jetwash on the car, in my case it seems to be around wheelarches and where the upper door frames meet the lower door.
I'm planning to have a go at sorting mine over the summer, by chipping off the loose stuff, rubbing down behind, masking liberally and then priming before touching up with matched aerosol from Halfords. I know I can get a decent paint finish this way, just hope I can blend it in to the rest with enough T cut!